Welcome to Ella Alerts. This site reflects people’s self-image or self-concept; the way they see themselves and believe they are seen by the others.
Lifestyle is a composite of motivations, needs, and wants and is influenced by factors such as culture, family, reference groups, and social class. The analysis of consumer lifestyles (called psychographics) is an important factor in determining how consumers make their purchase decisions. It includes values, attitudes, and lifestyles system.